Starcom Media Futures 2017: From Customer Experience to Human Experience
Starcom Media Futures 2017 revealed that customer experience is failing the customer.
55% of Australian businesses believe they are advanced on CX, but they are failing to deliver to consumers, creating an ‘expectation gap”.
Companies are using CX to focus more on the business transaction than consumer experience. Now is the time to pivot and design the human experience.
Infographic (Right click to save)
To download a copy of the full report please submit your details below.
Join the Futures conversation! Follow us at @StarcomAus and use #Starcommediafutures17