Starcom Australia has been conducting Media Futures research since 1985 and it has long been considered one of Australia’s most authoritative predictors of expected advertising budget changes.
For the first time in 2016 and again in 2017 we explored an emerging topic set to impact the future of Australian business – Customer Experience.
Media Futures is the only survey of its kind of national advertisers, key media executives and consumers around the country.
Interviews are conducted using telephone and online methodologies, with the fieldwork and data currently provided by McNair Ingenuity Research. The fieldwork was conducted from December 2016 through to January 2017.
A representative sample of the top 500 advertisers, every major media sales director in the country and consumers participated in the current study. All results are compiled on the basis of one value for each interview, with no weighting according to either the size of the advertisers’ budget or media billings.
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